A few photographs from our travels to Victoria on a cold February weekend this year. I was thinking tonight about how I have yet to blog a few visits to other cities: Victoria, Nice (France), Barcelona, Florence, Monaco, perhaps others. And hence, I found the energy to edit and blog our last holiday. Victoria has so many interesting aesthetics. I used the Red Leaf Emulsions for Lightroom 4 to edit these. Just playing around with something different for fun.
Category Archives: Personal
And so the rebranding adventures continue…
When we last left off, a beautiful new mood board had been created by the wonderful people at Hey, Sweet Pea (see part I and part II of my re-branding series). We have since established a logo for the new brand, and last weekend I even had my re-branding photos taken! This was a very important step in the process of my rebranding, because it is crucial that I have a consistent and coherent brand from top to bottom. I don’t want to confuse prospective brides and grooms by only running part way to the finish line on this project. No way. In fact, I don’t even just want to make it to the finish line, I want to BURST through it.
For the photos, I picked a photographer that I felt had a similar style as myself and someone that would be excited to work with me on getting the right look and feel for the brand. Thanks to Josh Yong for your help with this! I’m so excited because as soon as I have the images back, I will be revealing the new name of the business and the new logo. Eeeep! A NEW LOGO! As you likely can guess, it wasn’t easy to get to this stage of the re-branding process. In fact, before we could shoot the newly rebranded photos, we needed the logo stage to be complete. And boy oh boy, was the logo stage incredibly difficult for me to get through.
Let me explain. When the first mock-up of possible “marks” for the new logo that was sent my way, I was paralyzed. I actually did nothhhhing but stare at the options for two weeks straight. Two weeks! Now I should clarify that the logos were all well crafted and quite lovely. No question about that. BUT I really had difficulty connecting with them. It’s only NOW (hindsight is 20/20 after all!) that I can tell you exactly why I had “issues”…
It has been extremely challenging for me to “shift gears” away from “Lyndsay London” and to start to see myself as something different – something that I asure you is going to be very very new. In many ways, I have learned that the process of rebranding isn’t just about welcoming in the “new” it’s also very much about morning a “loss”. A loss of something I built with a whole lot of blood, sweat and tears. But I know now that with loss comes change, and change can mean beauuutiful growth towards something bigger, brighter and better :). So with that reframe in mind, I moved forward and asked some clients for logo feedback and allowed the logo designs to grow on me. Once I invited the change in, the rest of the logo design stage was easy as pie. Yum!
So, the website is the next big step AND I am also in the process of sorting out videography for the new brand! So great!!!
BUT! With the website quickly on the horizon, I could really use your help: I’m looking for a couple that would like to help by “modeling” for some new website images that are “on brand”. The dates that the photos will be taken for this are Feb 23 or 24 and the location will be in Burnaby, BC. The couple will need to dress in outfits that are inspired by the colours and look of my new mood board. The couple selected will get a digital copy of the images! Yay! If you are interested, please email me your photo(s) at firstname.lastname@example.org. Here is the full mood board!
And here is a sneak peak at the new branding photos…
Aloha! Just posting a few images from our trip last week to Maui. I’ve got more coming soon! All images were taken with the Canon 5d Mark III and the Canon 24-70 mm f2.8 L lens. Enjoy!